Bright Spark Digital Limited

I have but one lamp by which my feet are guided, and that is the lamp of experience. I know no way of judging the future but by the past." Patrick Henry, US Founding Father

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Case Studies

Stella Artois E-Card Campaign

Brief:
We were approached by InBev to create a strategy for their 2009 global Christmas campaign. Stella Artois wanted to build on their Christmas heritage and connect with a million consumers worldwide.

Solution:
The result was a campaign called 'Send a Card, Save a Tree'. The campaign offered consumers around the world the opportunity to send an augmented reality Christmas e-Card.

In celebration of every e-Card sent, Stella Artois secured the future of a tree located in the threatened Atlantic Rainforest, with the goal of saving one million trees before Christmas Day, representing one million e-Cards sent.

The e-Card was developed using Flartoolkit, a Flash framework, and recreated the look and feel of the Stella Artois Christmas TV commercial.

 

Rolls-Royce Motor Cars Global Website

Brief:
Brought on board by advertising agency Partners Andrews Aldridge for our experience within the luxury sector, Bright Spark took Creative and Technical lead on the project.

Solution:
With this site we really set out to capture the essence of the new forward-thinking Rolls-Royce brand. Visually, it's very simple and light on style, something that is at the heart of Rolls Royce's design approach. As is said about the design of the new Ghost, "It's natural, not styled".

The technical solution goes on to support the brand values of 'effortless and seamless' with the use of Ajax transitions throughout, not to mention some clever behind the scenes 'hidden technology', another key component of all Rolls-Royce models.

You can visit the site at http://www.rolls-roycemotorcars.com

 

TwitCal

Brief:
Create a simple to use calendar that would allow entries to be entered and managed via a Twitter account.

TwitCal came about as a result of Matt telling us that he didn't much like using any of the existing calendaring applications. A possible solution for Matt's diary dilemma was to create a calendar powered and editable via Twitter (something Matt was altogether happier using!)


Solution:

One of the main objectives for the website was to enable the calendar to work with just a Twitter Account. Whilst here were already existing Google Calendar / Twitter mash-ups, our emphasis was on a stand-alone app that could use Twitter as its authentication, database and user interface.

With a nod to other Twitter apps, we kept the user interface pretty simple so that anyone familiar with Twitter would have an easy time using TwitCal. We wanted to make sure that everything from tweeting an entry to browsing the calendar was as simple as possible.

Once we'd taken a look at the Twitter Search API, we were soon able to retrieve calendar entries via JSON calls. As expected, international date formats proved a little tricky to handle but we worked up some compromises that suited our American friends as well as the rest of the world.

Authenticating users was pretty straightforward as Twitter had just announced their support for the OAuth protocol, an open standard enabling users to sign in to different websites using one trusted identity. This meant we could let our users sign in to TwitCal via Twitter. And so with a little help from some existing OAuth libraries, we soon had an working prototype.

Although we had a few hiccups along the way with changes to Twitter's API, the project was great fun to build and provided a chance to combine lots of Web 2.0 frameworks and methodologies.

You can try it out for yourselves at http://www.twitcal.com

 

 

Previous Experience

Jaguar LogoCenterparcs LogoITN Source LogoAnn Summers LogoBentley LogoBowers and Wilkins LogoTerrence Higgins Trust LogoDogs Trust LogoBritvic LogoDisney LogoUnilever LogoSony Computer Entertainment LogoTesco LogoPolarisoft Logo