Welcome to Bright Spark Digital
A no-nonsense creative agency that delivers compelling and hard-working brand experiences in the digital world.
First we listen and understand, then we combine simplicity, innovation and a healthy dose of common sense to create digital solutions that really work.
Apps are the new nirvana for companies and brands to communicate directly with their audiences and if you don’t have one then you have been left behind in the digital revolution.
Codswallop!
This year sales of non pc devices like tablets and smartphones have grown exponentially; it is also true that the number of Apple and Android applications available for these devices is also growing and is now in the hundreds of thousands.
However, how many of these are ‘killer applications’?
One of the most successful apps ever was ‘branded’; iPint by Carling was downloaded several million times when the Apple store was launched. We should consider that when this app was launched the market was very different, the market was in its infancy and there were far fewer apps available.
A recent report by Deloitte reported that less than 1% of all apps created by consumer and healthcare brands were downloaded more than 1 million times. Or to put the statistic another way 80% of branded apps analysed by Deloitte’s have been downloaded no more than 1000 times.
Suddenly your chance of success if far more limited and the idea of creating an app for the sake of having one is simply not an intelligent use of marketing spend.
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