Welcome to Bright Spark Digital
A no-nonsense creative agency that delivers compelling and hard-working brand experiences in the digital world.
First we listen and understand, then we combine simplicity, innovation and a healthy dose of common sense to create digital solutions that really work.
Late November we went live with our latest project, a global Christmas Campaign for Stella Artois called ‘Send a Card, Save a Tree’.
We were approached back in October and asked to come up with a killer campaign idea that would capture people’s imaginations, and 6 weeks on and a lot of hard work later, we believe we’ve done just that.
The result is an e-Card campaign with a little more oomph, the oomph in this case being the use of augmented reality, one of 2009’s most interesting trends.
Using Flartoolkit, a Flash based AR framework, the e-Card recreates the look and feel of the Stella Artois Christmas TV Commercial and provides the audience with a new and truly engaging brand experience.
Users are asked to hold up a marker image to their webcam and in return are presented with an interactive 3D winter scene, complete with a chalice of Stella Artois, blowable snow and a personalised Christmas wish.
[Read more / Add comment]
