Welcome to Bright Spark Digital
A no-nonsense creative agency that delivers compelling and hard-working brand experiences in the digital world.
First we listen and understand, then we combine simplicity, innovation and a healthy dose of common sense to create digital solutions that really work.
Our latest project recently rolled out, but in a slightly different manner than we're used to. Why different? Well, you won't find it online but instead instore.
We were approached by Virgin Media earlier in the year with a very interesting brief which tasked us to recreate their EPG (Electronic Programme Guide) within a browser setting. The main reason for doing this was so that the Virgin TV experience could be demonstrated within electrical outlets across the UK, without the need for the actual service to be installed.
This was a very interesting project as it provided it's own set of freedoms and at the same time barriers. For starters, it was apparent that as it was going to be operating within a closed system, we didn't need to concern ourselves with multiple browser support, which is a rare treat.
On the flip side, this was new territory for us and re-creating an existing piece of software under a different set of rules was bound to throw up a few challenges, one of the biggest of which was achieving fullscreen HD video playback within the browser (without the use of flash). After overcoming such hurdles, and learning a lot in the process, the finished article started to come together quickly, but although the bulk of the work was in the bag, the project didn't end there.
Aside from the EPG itself, it also needed to look the part from a hardware perspective, and that meant having to install it onto a PC small enough to fit inside an actual V+ set top box. This was a fun job in itself, and we're happy to say that looking at the end result, you really wouldn't know the difference from the real thing.
[Read more / Add comment]
